5 ways to get creative

5 ways to get creative

blog post

5 ways to get creative

Don’t allow your creative blocks to take over and stop you from creating great content.

What is a Creative Block

We are all busy with too many things to do, and scheduling time for creating new content is always a challenge, especially for our own business. So how do we professionals get past it?  It’s certainly a challenge.  I can tell you many ways I am able to procrastinate and avoid working when the block rears it’s ugly head.  But, clients don’t wait for your creative juices to start flowing. Deadlines mean we have to work past that foggy start and get ourselves going with haste.

Here are a few things I always try to get my creating game on.

clipboard, pen, and glasses

#1 Clear your Space

A cluttered and crazy space does not allow for creativity.  And I hear you when you say, “when I have a deadline I suddenly need to clean”.  It is definitely a way to procrastinate, but there might be good reason for that.

Harvard Business Review states, “our physical environments significantly influence our cognition, emotions, and behaviour, affecting our decision-making and relationships with others.”

It’s no wonder we can’t focus because my desk is too loud.

Space can be from anything that you find distracting or a frustration:

  • Your office/house/kitchen
  • Your computer – close those tabs, shut down the emails – micro focus on the work.
  • Your head – meditate your way to clarity.

Give yourself creative space.  Go work from a cafe, or a library.  Clean up your hard drive so it feels organised. Or maybe just take that 20min nap to brain defrag, and start the afternoon fresh. 

#2 Pomodoro

If you haven’t heard of the Pomodoro method then this will be a game changer.

Using the Pomodoro method works like this:

  1. Work out what you need to work on and be ready to start, removing all other work or distractions from your workspace. I shut down Microsoft Outlook, Chrome, and anything else I don’t need for that task.
  2. Turn all your devices to “do not disturb” or do what I do and take them out of the room so I can’t look at them.
  3. Set a timer for 25 minutes, with a break afterwards for 5 minutes. I use an app called “Pomodoro” which has it all set up for you.
  4. Press start and get going on your task, avoiding getting up or getting distracted for the full 25min.
  5. Take your 5min to go to the loo or make a cuppa, anything to stretch my legs and get the blood flow happening. I do this for about 4 cycles (or more if your brain stamina is better than mine).

Give it a try, you’ll be surprised how much you can achieve. 

Product Photography Move

#3 Move your Body 

Some of my best ideas come to me when I’m out for a run. Get out in the sun, amongst nature.  Go to the gym. Whatever you do to get yourself moving, do that.  The endorphins that run through your body and your mind allow you move the fog on, and find clarity in what you are trying to create. 

#4 Just begin

Sometimes you have to let go of the perfection of how you imagined writing your own content should be, and just get started.  The first draft will be rubbish, accept it.  But once you start the ideas will flow alot faster.

You can’t get somewhere from a standing start. There is no way you are going to write, capture or create that masterpiece by sitting around waiting for inspiration to hit.

You have to go get it yourself.

 

#5 Templates

Create a framework that works for you.  As a creative the one thing that took me the longest time to work out (hello, 15 years of running a business), is that structure and familiarity allows for creativity, it doesn’t hinder it.  It creates the space amongst the chaos for you to create with clarity and conviction.

Have a content list and just work to it.  Somethings won’t work, and that’s ok. Just keep going through the process anyway, the good stuff will come.

Have a creative time scheduled in each week and a content plan, and boom you suddenly have time & ideas to create. 

Template your creation and you will find they ideas will flow.

Don’t get bogged down in the block and let it take over your mind.  You have bigger fish to fry.  Just let it go and your creative time will suddenly become a place of solace rather than dispair.

“Inspiration exists but it has to find your working.”

 

 

Pablo Picasso

Copywriting Truth Bombs, Copywriter, Brisbane

Copywriting Truth Bombs, Copywriter, Brisbane

blog post

copywriting truth bombs

Things us copywriters should know and do

As a copywriter, I have noticed a pattern over time as to what usually lands with your audience and what it is that has you ending up with crickets. 

To help you write better content that is going help you kick your business goals, here are some of my top copywriting truth bombs. By paying attention to these things you are going to connect with your audience and show up in a far more helpful and authentic way. 

laptop glasses and notebook.

Work out who you are talking to

Firstly, with every piece of content you create, whether its words or photography or video, work out who you are talking to and how your product or service is going to help them. There is no joy in speaking French to a Mexican. If you don’t know who your audience, let’s chat and we’ll work it out together. Your copy wont work without this key piece of information.

Perhaps your marketing person is a junior, 22 male into football and likes to drink beer with his mates on Friday and hit the beach on Sunday.

Your business supplies eco -conscious, anti-aging cream skin care.

Your now 22 year old male needs to learn how to talk to and think like a 45 year old, mother of 3 teenagers in the suburbs.  He needs to work out her pain points, and talk to her about how your product is for them.

It is essential you talk directly to your audience in a language that they will not just understand, but they will relate to. They need to feel heard and seen, so look them in the eye and talk to them directly like you mean it.

laptop glasses and notebook.

Talk benefits not features 

As a consumer have you ever wondered about what sort of handle a saucepan has?  Or do you want to just know you can use it in an oven up to 220deg?

Before you write, think about how your product or service can help solve problems for your customers – speak to that.

Build Trust

When writing copy, use language that encourages your readers to trust you. Some ways to build trust are:

  • Be conversational. Talk to your audience like they are friends, not income streams.  Customers need to feel like you are talking directly to them.
  • Talk about your social proof, without trying to sell it.
  • Be consistent. Customers need to know what to expect from you.  If you suddenly go off brand and your audience isn’t ready they will not respond with trust, they’ll respond with caution.

Trust is the key to any relationship, make sure the language in your copy allows the space for that trust to build for your audience. 

Less is often more

Have you ever started reading something and you simply have to look away, it’s all just too much to take in?

Quality over quantity with copy is king. Always look to see if you can say what you need to more efficiently. The more efficient the message, the stronger it is.  When you are paying a copywriter to do this work for you, you are paying them just as much for what they don’t write, as what they do.  When I write copy for a blog, or a landing page for a customer, I will spend much more time on the taking away words than do on adding them.  Customers don’t need noise, they need a clear and concise message.

Like a watered down G&T, it’s just not right and it won’t land well in your audiences mind.

  • “You can get all the help you need…”
  • They are there for how you can help them, so focus on them. Talk to their pain points and needs without making the conversation about you.

    Primarily, think about having conversations with your audience. Rather than giving them a speech about how great you are, talk about how great they could be. 

    Talk to me about how I Can help.

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    Everything is not about you

    Don’t spend your time, or your potential client’s time, talking about yourself.  Having the conversation start with,

    • “I can do…”
    • “I have helped..”

    Instead, think about starting with,

    • “You can achieve XXX by..”
    • “You can get all the help you need…”

    They are there for how you can help them, so focus on them. Talk to their pain points and needs without making the conversation about you.

    Primarily, think about having conversations with your audience. Rather than giving them a speech about how great you are, talk about how great they could be. 

    Talk to me about how I Can help.

    [/et_pb_section]

    [/et_pb_text][/et_pb_column][/et_pb_row]

    Everything is not about you

    Don’t spend your time, or your potential client’s time, talking about yourself.  Having the conversation start with,

    • “I can do…”
    • “I have helped..”

    Instead, think about starting with,

    • “You can achieve XXX by..”
    • “You can get all the help you need…”

    They are there for how you can help them, so focus on them. Talk to their pain points and needs without making the conversation about you.

    Primarily, think about having conversations with your audience. Rather than giving them a speech about how great you are, talk about how great they could be. 

    Talk to me about how I Can help.

    [/et_pb_section]