blog post

5 ways to get creative

Don’t allow your creative blocks to take over and stop you from creating great content.

What is a Creative Block

We are all busy with too many things to do, and scheduling time for creating new content is always a challenge, especially for our own business. So how do we professionals get past it?  It’s certainly a challenge.  I can tell you many ways I am able to procrastinate and avoid working when the block rears it’s ugly head.  But, clients don’t wait for your creative juices to start flowing. Deadlines mean we have to work past that foggy start and get ourselves going with haste.

Here are a few things I always try to get my creating game on.

clipboard, pen, and glasses

#1 Clear your Space

A cluttered and crazy space does not allow for creativity.  And I hear you when you say, “when I have a deadline I suddenly need to clean”.  It is definitely a way to procrastinate, but there might be good reason for that.

Harvard Business Review states, “our physical environments significantly influence our cognition, emotions, and behaviour, affecting our decision-making and relationships with others.”

It’s no wonder we can’t focus because my desk is too loud.

Space can be from anything that you find distracting or a frustration:

  • Your office/house/kitchen
  • Your computer – close those tabs, shut down the emails – micro focus on the work.
  • Your head – meditate your way to clarity.

Give yourself creative space.  Go work from a cafe, or a library.  Clean up your hard drive so it feels organised. Or maybe just take that 20min nap to brain defrag, and start the afternoon fresh. 

#2 Pomodoro

If you haven’t heard of the Pomodoro method then this will be a game changer.

Using the Pomodoro method works like this:

  1. Work out what you need to work on and be ready to start, removing all other work or distractions from your workspace. I shut down Microsoft Outlook, Chrome, and anything else I don’t need for that task.
  2. Turn all your devices to “do not disturb” or do what I do and take them out of the room so I can’t look at them.
  3. Set a timer for 25 minutes, with a break afterwards for 5 minutes. I use an app called “Pomodoro” which has it all set up for you.
  4. Press start and get going on your task, avoiding getting up or getting distracted for the full 25min.
  5. Take your 5min to go to the loo or make a cuppa, anything to stretch my legs and get the blood flow happening. I do this for about 4 cycles (or more if your brain stamina is better than mine).

Give it a try, you’ll be surprised how much you can achieve. 

Product Photography Move

#3 Move your Body 

Some of my best ideas come to me when I’m out for a run. Get out in the sun, amongst nature.  Go to the gym. Whatever you do to get yourself moving, do that.  The endorphins that run through your body and your mind allow you move the fog on, and find clarity in what you are trying to create. 

#4 Just begin

Sometimes you have to let go of the perfection of how you imagined writing your own content should be, and just get started.  The first draft will be rubbish, accept it.  But once you start the ideas will flow alot faster.

You can’t get somewhere from a standing start. There is no way you are going to write, capture or create that masterpiece by sitting around waiting for inspiration to hit.

You have to go get it yourself.

 

#5 Templates

Create a framework that works for you.  As a creative the one thing that took me the longest time to work out (hello, 15 years of running a business), is that structure and familiarity allows for creativity, it doesn’t hinder it.  It creates the space amongst the chaos for you to create with clarity and conviction.

Have a content list and just work to it.  Somethings won’t work, and that’s ok. Just keep going through the process anyway, the good stuff will come.

Have a creative time scheduled in each week and a content plan, and boom you suddenly have time & ideas to create. 

Template your creation and you will find they ideas will flow.

Don’t get bogged down in the block and let it take over your mind.  You have bigger fish to fry.  Just let it go and your creative time will suddenly become a place of solace rather than dispair.

“Inspiration exists but it has to find your working.”

 

 

Pablo Picasso